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UNIT 65 ASSIGNMENT 1 Kyle Gittings INTRODUCTION In this assignment I will be researching and detailing various pieces of information on animation. Including: history, variants, methodology and more. I will look at the formats it can be made in alongside the methods used in each practice. There are two main formats for animation, physical and hand drawn. And digital, generated on a computer. Computer generated animations can vary from a small little rollover on a webpage, to a airplane explodi
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  UNIT 65 ASSIGNMENT 1 Kyle Gittings  INTRODUCTION In this assignment I will be researching and detailing various pieces of information on animation. Including: history, variants, methodology and more. I will look at the formats it can be made in alongside the methods used in each practice. There are two main formats for animation, physical and hand drawn. And digital, generated on a computer.Computer generated animations can vary from a small little rollover on a webpage, to a airplane exploding in a blockbuster movie.  USES OF WEB ANIMATIONS  BANNER ADS Web banners are a huge part of modern web-based advertising. They were first introduced in January of 1995 and to this day are just as necessary. Web banner are a form of advertising that is commonly seen on web pages, their purpose is to redirect a sitesvisitor to an advertisers site when they click the banner. That is their purpose, but they still need a reason that people would click. The incentive used to attract people is usually a discount on a product are an offer on a service, these sales techniques are usually accompanied by highly edited imagery or videos that were made to look as good as possible.When you look at how many inventions and products have been made redundant over the past twenty-five years the results are staggering, this leads you to wonder. Why have web banners survived so well. It’s quite simple really, people prefer to view pictures and visual elements more than they like to read text (graph below). Combine this with the names of their favourite brands (targeting advertising), and the chance at a bargain they’re very likely to click the link. Targeted advertising is the act of monitoring your search queries. By doing this advertising services can predict the kinds of products that would be the most beneficial to show you and then select that from their archives. Therefore, if you search for a product on google or amazon etc. you’ll see adverts for the product on the edges of web pages and Facebook etc.
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