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NO. 1 Brand Recommended by Dentists 1 INDUSTRIAL PROFILE in 1937, when hand-carts were used to distribute Colgate Dental Cream, Colgate-Palmolive (India) today has one of the widest distribution networks in India  Colgate available in almost 4.3 million retail outlets across the country.  The company dominates the Rs. 3100 crore Indian toothpaste market by commanding more than 50% of the market share.  In 2004, as an additional effort to create awareness for good oral hygiene „Oral Health
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  1    NO. 1 Brand Recommended by Dentists  INDUSTRIAL PROFILE  in 1937, when hand-carts were used to distributeColgate Dental Cream, Colgate-Palmolive (India)today has one of the widest distribution networks inIndia  Colgate available in almost 4.3 million retail outletsacross the country.    The company dominates the Rs. 3100 crore Indiantoothpaste market by commanding more than 50% of the market share.  In 2004, as an additional effort to create awareness for good oral hygiene „Oral Health Month‟ (OHM), was introduced. 2      COMPANY PROFILE  1806  William Colgate starts a starch, soap and candlebusiness on Dutch Street in New York City.  1817  First Colgate advertisement appears in a New York newspaper  1873 Colgate introduces toothpaste in jars.  1906   Colgate & Company celebrates its 100th anniversary.Product line includes over 800 different products.  4    1997   Colgate Total toothpaste is introduced in the U.S. andquickly becomes the market leader. Only Colgate Total,with its 12-hour protection, fights a complete range of oral health problems.  2004   Colgate acquires the GABA oral care business inEurope, with its strength in the important Europeanpharmacy channel and its ties with the dentalcommunity.
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