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STUDY OF RETAILERS SATISFACTION TOWARDS PRODUCTS AND SERVICES OFFERED BY PEPSI IN JODHPUR CITY

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STUDY OF RETAILERS SATISFACTION TOWARDS PRODUCTS AND SERVICES OFFERED BY PEPSI IN JODHPUR CITY
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  1 | Page A PROJECT REPORT ON “STUDY OF RETAILERS SATISFACTION TOWARDS PRODUCT S AND SERVICES OFFERED BY PEPSI IN JODHPUR CITY ”  ACKNOWLEDGEMENT I express my sincere thanks to Varun Beverages Ltd.  and my company project guide Mr. Shailendra Rastogi , HOS(Head of sales) , for guiding me right from the inception till the successful completion of the project. I sincerely acknowledge him for extending their valuable guidance, support for literature, critical reviews of project and the report and above all the moral support he had provided to me with all stages of this project. I would also like to thank   Mr. Sajjan singh MDC (Marketing Development Coordinator) and  Mr.Gurjeet singh ADC (Area Development Coordinator) for providing me all the information and support for completion of my project . I would like to give special thanks to Dr. Rupali Jain(Director)  and my project guide Prof.Shradha Dhingra for giving me support throughout the tenure of my project.  2 | Page MANISH BORANA PGDM(Marketing) DECLARATION I, the undersigned, hereby declare that the Project Report entitled “  STUDY OF RETAILERS SATISFACTION TOWARDS PRODUCTS AND SERVICES OFFERED BY PEPSI IN JODHPUR CITY ”   written and submitted by me to SIOM, in  partial fulfilment of the requirement for the award degree of PGDM under the guidance of Prof. Shradha Dhingra  is my srcinal work and the conclusion drawn therein are based on the material collected by myself. DATE: SIGNATURE (student) PLACE:  3 | Page  TITLE INDEX CHAPTER NO. LIST OF CONTENTS PAGE NO.   1 Executive Summery 5-7 2 Introduction 8-11 3 Objective and Scope of the project 12-13 4 Profiles 4.1Industry Profile 4.2Company Profile 14-39 5 Conceptual Background 40-44 6 Research Methodology 45-49 7 Data analysis and Interpretation 50-68 8 Findings 69-71 9 Suggestions 72-73 10 Limitations of the project 74-75 11 Conclusion 76-77 Bibliography 78 Abbreviations 79  4 | Page  Annexure 80-83 CHAPTER-1 EXECUTIVE SUMMARY  5 | Page  EXECUTIVE SUMMARY The project titled “ STUDY OF RETAILERS SATISFACTION TOWARDS PRODUCTS AND SERVICES OFFERED BY PEPSI IN JODHPUR CITY ”  was done for Varun Beverages Limited a franchisee of PepsiCo India. Summer internship is known to be a student‟s first brush with cooperate world. This is the time for the students to put words and theories into action. This opportunity to integrate classroom learning with real life situation. While doing the project students are placed under the guidance of a manager who serves as a mentor. This project report deals with Satisfaction of retailers towards products and services offered  by Pepsi. Using the questionnaire for retailers. The objectives of this topic are- . To understand various problems faced by retailers of Pepsi product.  . To analyze complaints of retailers towards products and services of Pepsi.  . To study/identify retailers satisfaction level towards Pepsi products and services.  . To develop effective solution to the problems faced by retailers. The project is carried out depending on the various data which are obtained from both  primary source (direct interview with retailers) and the secondary sources (the website of the company, books, and print media).
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