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Country of Origin Effect - Alin Angheluta - 11.2017

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Country of origin effect
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  Country of srcin eectBuilding Sectorial Brands Associate Professor Alin Valenn AngheluțăDean Bucharest Business School @ASE Bucharest, Romania  My research & business interests  Phd thesis – connecon between desnaon branding and country branding  I taught Internaonal Markeng @ Romanian-Canadian MBA and @ Romanian-rench MBA !I #$%  I taught &ourism Markeng 'or  &M - www(intre)rin*atorturism(ro  I am a strategy + markeng consultant 'or se,eral entre)reneurial com)anies – e(g( the biggest e)orter o' honey in Romania  Present situation – market size, exorts ! #$% Populaon (mil! # $%&' ) )% *'+DP (ln-! &.%# ')&. &$  &#%+DP per capita (PPP! ).& # - .** - *) * - ''' - %))$ - ..&. -///0RADE1APorgE2ports 3 pro4ucts $ &% ). ) *& * &. (ln-!E2ports 3 ser5ices &#&$ &*$&'. )$ & & (ln-! 6aon Bran4 Value *#)$ .&% n7a n7a n7a(ln-! ///Bran48inancecom   'xorts ( by roducts and by destinations  h.)s/00atlas(media(mit(edu0en0,isuali*e0tree1ma)0hs230e)ort0ita0all0show034560  h.)s/00atlas(media(mit(edu0en0,isuali*e0tree1ma)0hs230e)ort0ukr0all0show034570  h.)s/00atlas(media(mit(edu0en0,isuali*e0tree1ma)0hs230e)ort0rou0all0show034560  h.)s/00atlas(media(mit(edu0en0,isuali*e0tree1ma)0hs230e)ort0geo0all0show034560   h.)s/00atlas(media(mit(edu0en0,isuali*e0tree1ma)0hs230e)ort0mda0all0show034560
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