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Asiatic Cred

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  Who are we?  Asiatic MCL , is a strategy first agency. Our difference is in our strategic approach. We spend time to understand our client’s needs, their products and brands, and gain an in -depth understanding of the target consumers. Using this understanding we craft a clear strategy which will be anchored against your business and marketing goals. Asiatic MCL , is the oldest advertising agency in Bangladesh. And we have been the pioneers and innovators in many communication activities undertaken in the country for example Asiatic made the first TVC and the very first beauty pageant on a national scale. We were also the first full service agency in the country. We draw our strengths from our large network which is made of 16 companies, 5 autonomous divisions and 600 employees making us a conglomerate who can provide their clients with a one stop solution  – creative agency, events & experiential marketing, media buying and planning, market research, content development, public relations, and digital advertising.  Asiatic MCL , is led by a dynamic and experienced team who are known for their contribution to the development of the marketing communications industry of Bangladesh. And over the years they have built many iconic brands such as Lifebouy, Wheel, Closeup, Lux, Sunsilk, Harpic, Dettol, Red Cow, Pepsi, 7UP, Fair & Lovely, GlaxoseD. Recently we worked on brands like Airtel, Samsung, Nokia and many more. In addition, our affiliation to JWT makes us stronger as an agency because our affiliation makes us part of the largest international communications network  – WPP. Being a part of JWT we receive continuous trainings from trainers of JWT Bangkok and other regions. We also have access to the JWT knowledge sharing hub and library, Jconnect , and Stephen King’s Library which keeps us abreast with all the latest advertising trends in the world. Through these 50 years of brand building we have gained unparalleled experience in all aspects of marketing communications in Bangladesh. Which makes us one of strongest partners for a brand like Banglalink.More details are given in the following slides.  OUR JOURNEY STARTED… 15 March 1966 Asiatic MCL was born as East AsiaticMaking it the oldestadvertising agency in Bangladesh
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