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A Journey Inside your Donor's Brain

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1. A Journey Inside your Donors Brain@LeahEustace #AFPBrains@SFortnum #AFPIcon 2. What we’ll cover - Emotion versus Logic - The Power of One - The Power of a Good Story…
Transcript
  • 1. A Journey Inside your Donors Brain@LeahEustace #AFPBrains@SFortnum #AFPIcon
  • 2. What we’ll cover - Emotion versus Logic - The Power of One - The Power of a Good Story - Our Ageing Brain - Readability & Comprehension - Design and Legibility - Persuasion - Saying versus Doing - Why - What does it all mean?
  • 3. Emotion versus Logic
  • 4. What does it all mean?
  • 5. The Power of One
  • 6. What does it all mean?
  • 7. The Power of a Good Story
  • 8. What does it all mean?
  • 9. Our Aging Brains
  • 10. What does it all mean?
  • 11. Readability and Comprehension
  • 12. What does it all mean?
  • 13. Design and Legibility
  • 14. What does it all mean?
  • 15. Persuasian
  • 16. What does it all mean?
  • 17. Saying versus doing
  • 18. What does it all mean?
  • 19. Why, not how or what
  • 20. What does it all mean?
  • 21. Thank you!Leah Eustace, CFREGood Worksleah@goodworksco.ca@LeahEustaceScott Fortnum, ACFREThe Living City Foundationsfortnum@trca.on.ca@SFortnum
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