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Impact of Social Media Marketing & e Word-Of-mouth

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Impact of Social Media Marketing & e Word-Of-mouth
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  IMPACT OF SOCIAL MEDIA MARKETING & E WORD-OF-MOUTH ON CUSTOMER PURCHASE INTENTION AND CUSTOMER LOYALTY Submitted by: SyedShabbirRizvi(20139)Submitted to: Muhammad Tabish Method of Business Research MBA 2 Years, Evening, Institute of Business Management 19 th  April 2017   INTRODUCTION ã Social Media Marketing ã Customer Purchase Intension ã Customer Satisfaction ã Brand Loyalty   RESEARCH STATEMENT ã TostudytheimpactofSocialMediaMarketingonPurchaseIntention,CustomerSatisfactionandBrandLoyalty.  RESEARCH OBJECTIVE ã Themainpurposeofthisstudyistoexaminetheimpactofsocialmediamarketing&EWord-of-Mouthonpurchaseintentions,customersatisfaction,andcustomerloyalty 
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